Posts Tagged ‘application market’

I came across this interesting article on TechCrunch discussing a report released by research2guidance showing it’s view of the future for the smartphone application market. According to the report, the smartphone app market is estimated to grow from $1.94 billion in 2009 to 15.65 billion by 2013. Part of this huge explosion of applications has to do with the ferocious growth in smartphone users which are expected to number 1 billion by 2013.

According to research2guidance:

There’s a ton of opportunity for corporations to tap into this vast audience with mobile apps because according to its research only 10% of Fortune 2000 companies are targeting their customers with a smartphone application to date. The vast majority of them have published applications to give access to their core products or for promotional purposes (91%). Only a minor share (9%) use applications as a stand-alone product.

If you are interested in purchasing the full report you can click here.

[Via TechCrunch Via research2guidance]